How Facebook Can Boost Your Sales

How Facebook Can Boost Your Sales | Outfit Details

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How Facebook Can Boost Your Sales | Facebook

I was in a meeting earlier this year and we were discussing using social media to generate leads to do business. Someone in the room turned to me and said "but it is so hard to do business on Facebook".

No joke.

I was shocked. Did they not know about the BILLIONS of people that are on Facebook? Or the THOUSANDS of people who make MILLIONS of dollars on Facebook yearly? I guess not. So for those of you who feel the same way, I am here to educate you.

How Facebook Can Boost Your Sales | Why Facebook

I talked about this in my Why Every Small Business Needs Social Media post, but Facebook has the most users of any other social media platform, on the planet. With over 2 billion daily users and over 1 billion mobile users, it is the most powerful social media platform for your business. You just need to know how to use it.

I have had several people argue with me that Facebook is for "old people" or it's dying. Those both may be true to some extent, most Gen Zs don't use it. But what about all of the Baby Boomers, Gen Xs and Millennials that are on Facebook? They are staying connected with old friends, meeting new people and discovering new products every day. And that is why Facebook is still incredibly relevant.

How Facebook Can Boost Your Sales | How To Use It

The first thing you want to do if you are a business, is create a Facebook business page. This gives people a starting point for your business. This is useful both on and off Facebook (see my post about why every business needs social media here). Now you need followers. The one thing I want you to take away from this post is DO NOT BUY FOLLOWERS. On any platform, ever.

So what is the best way to get followers? By posting things they are interested in. Of course you want to post about your business, but don't do just that. You won't gain followers that way. You want to become the preverbal water cooler of the internet. You want people to come to your space because you post interesting things they want to engage with. How do you find that content you ask? Check out my post about Twitter here.

How Facebook Can Boost Your Sales | How To Boost Sales

Now that you are using Facebook, you want to know how to use it to boost your sales. Which is why you are reading this post, right? There is a little something called Facebook ads. You can pay pennies per click or exposure to show people outside of your circle of influence your content. Facebook ads allow you to determine age, gender, interests, and even location of your target demographic. Their ad structure is unlike anything I have ever seen. Luckily you can utilize it on Instagram as well since they are both owned by Facebook.

Facebook ads allow you to create long campaign ads or even just boost one post for a specific period of time. You get to decide. You also get to decide how much money you spend on a campaign. Creating simple, inexpensive campaigns will allow you to grow your audience both effectively and ethically. I've done this on my own Facebook page for Breezing Through and I have almost 20,000 followers! That is huge for Facebook.

How Facebook Can Boost Your Sales | Seeing Results

Results won't come right away. You will need to be patient. Money will have to go out for a little while before you see money coming in. But you will start to see that people are reading the content you post, both original and from other sources. They will click on your links and starting buying things you post about (whether it's items you have affiliate links for or items you sell directly).

You're probably thinking this is all well and good to say, but does she have proof? Of course I do! Breezing Through is one example but so is Breezing Through Maskcara. Last year I stopped hosting online parties and in person makeup parties. I only post about the makeup on my blog and social media, when I feel like it is appropriate. And I make money from it! Because people trust me. It's all about giving before you ask.